To meet the growing demand for coordinated family occasion wear, menswear specialist Suit Direct has launched its first dedicated boys’ suits collection.

This launch marks the brand's entry into the children's formalwear market. The new collection is designed to ‘echo the style of its popular menswear lines while prioritizing comfort.’ The boys' range is specifically designed ‘to retain the premium quality and detailing Suit Direct is known for while addressing the unique needs of younger wearers.’

The collection is available for ages 4-14 years, both online and in select Suit Direct stores. To accommodate teens and older boys, the brand is also offering additional smaller sizes in men’s suiting, starting from a 34" jacket and 28" waist.

The new range features lightweight, breathable fabrics, wrinkle- and stain-resistant materials, and tailoring that allows for easy movement. This ensures children stay comfortable throughout the day, ‘whether they are walking down the aisle as a page boy or posing for family photos.’

Each suit comes as a three-piece set - jacket, pants, and waistcoat - and is available in a choice of navy check, dark green, tan check, and stone. Crucially, every design corresponds with one of Suit Direct’s menswear styles, making it ‘perfect to pair with dad.’ To support this new category, Suit Direct is also offering in-store fittings and styling advice.