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Strong Q3 rebounds encourages Hugo Boss to raise current year outlook


Rebound in third-quarter earnings has encouraged German fashion retailer Hugo Boss to raise its outlook for the current year. The retailer’s third-quarter earnings rebounded above pre-pandemic levels on the back of strong demand in Europe and the Americas.

The group now expects sales to grow by about 40 per cent in 2021 on a currency-adjusted level, up from a previous target growth range of 30-35 per cent. Operating profit (EBIT) is now seen at €175 million to €200 million ($203-232 million), compared with a previous forecast for €125 million to €175 million.

While noting a strong business recovery in Europe and the Americas, "renewed COVID-19 related restrictions, including temporary store closures, weighed on consumer sentiment in various key markets" in the Asia/Pacific region.

Third-quarter sales and EBIT stood at 755 million euros and 85 million, respectively, which represents a rise not only compared with the past year but also with regard to 2019, before the COVID-19 pandemic hit the sector, Hugo Boss said.