In response to customers’ demand for this breathable and comfortable fabric, shapewear brand Spanx has unveiled its maiden collection crafted from Supima cotton.
The new Spanxshape Invisible Supima Cotton collection reimagines a few of Spanx's top-selling shapewear styles in Supima cotton, blending them with Lycra elastane and the brand's signature shaping technology.
Supima cotton's extra-long fibers create a softer, smoother, and more durable fabric than traditional cotton. This blend offers the comfort of cotton with the powerful shaping capabilities Spanx is known for.
Kiana Miree, Chief Merchandising Officer, Spanx says, with the new Spanxshape Invisible Supima Cotton collection, the brand offers multiple options for cotton shapewear.
The collection includes bottoms with targeted stomach control panels for 360-degree shaping, along with lightweight, breathable, and sweat-wicking properties. Available in core colors and on-trend hues, the Spanxshape Invisible Supima Cotton line offers a variety of tops and bottoms.
