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South Africa to supply H&M

H&M is looking to source from South Africa. H&M, which has 18 stores in South Africa, currently imports all its clothing into the country, so a decision to produce clothes locally would be a big boost for the domestic textile industry, which competes with rivals such as Ethiopia and Swaziland. H&M is the world’s second largest clothing retailer.

South Africa wants to boost the textile sector which has been hit hard by Chinese clothing imports that have led to factory closures and thousands of job losses.

H&M faced protests in South Africa in January this year over an ad which featured a black child wearing a sweatshirt with the slogan “Coolest monkey in the jungle.” H&M apologised for the ad and removed it from its marketing.

Following the apology, South Africa insisted that H&M atone very practically by sourcing goods from South Africa.

The main aim of the South African textile and clothing industry is to use all the natural, human and technological resources at its disposal to make it the preferred international supplier of textiles and apparel. Although the industry is small, it is well placed to make this vision a reality.

Textile production has evolved into a capital-intensive industry, producing synthetic fibers in ever-increasing proportions.

 

 
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