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Selvedge Run ends in Berlin, sees a rise in number of visitors

Selvedge Run was held in Germany from January 15 to 17, 2019. Selvedge is a trade show for quality garments and crafted goods with a focus on denim and heritage brands. It featured more than 70 brands and a strong increase in visitors.

This was the first edition of Selvedge Run as a part of the Panorama Berlin family. With this acquisition, Panorama hopes to reach out to new target groups and create connecting synergies. After several successful editions Selvedge Run felt it was time to reach out to a new level and with the wide range and the logistic power of Panorama, Selvedge saw a good opportunity to unfold the full potential of its exhibitors and their brands and to open it to a wider audience.

Selvedge Run is a trade show for quality garments, shoes, accessories and lifestyle goods. It is a home for brands with character. The name is taken from the technical term for the narrow, tightly woven, self-finished edges most commonly associated with high-quality denim.

Longevity and transparency rather than a fast fashion approach is what Selvedge Run is looking for: a preference for not outsourcing to low wage countries and a closer geographic and cultural link between design and manufacturing with, wherever possible, a commitment to fair and sustainable production conditions. Brands that have a close connection to a specific region and its cultural and economic heritage are preferred.