Maus Frères, the parent company of Lacoste, The Kooples, Gant and Aigle increased sales to (€3.2 billion) $3.6 billion during the end of last year. Additionally, Thierry Guibert, board member of the group, has also announced a name change for the group, that will now e known as MF Brands Group.
Leaving out the brand’s licenses, the Swiss group has increased total sales by 15 per cent to €2.6 billion (2.6 billion dollars). Lacoste has focused its resources on growing in new markets and repositioning, which has led the company to fall in volume and sales. The change in name from Maus Frères to MF Brands Group, is driven to internationalize its brands.
