Lectra recently addressed how the fashion industry can respond to the shifts within the market during its annual “Fashion Goes Digital” summit in Bordeaux, France.
The event started with a high-level view of the market that identifies industry challenges while offering solutions. Central trends like digitisation, on-demand fashion, customisation and personalisation were the main focus of the conference.
The conference covered a wide range of topics such as how millennial consumer behavior is using the shopping environment to the influence of augmented reality, machine learning and artificial intelligence on retail.
The presentations revealed that advanced technology isn’t the only factor causing drastic transformations for fashion and footwear retail.
As highlighted in the discussion led by Nick Chiarelli of consumer trends research firm Foresight Factory, everything from climate change to economic uncertainty has altered trends in consumer behavior over recent years.
