Reliance Industries has introduced a new product – R|Elan GreenGold Ecocean. To make R|Elan GreenGold Ecocean fabric, 100 per cent used PET bottles are rescued before they reach and pollute the oceans. They are cleaned, crushed and converted into flakes. The flakes are then washed and converted into high quality fibers, yarns, and fabrics. The fabric can be used in manufacturing casual wear, denims, formals and women’s wear. This fabric is also available for the home textile segment under the brand name Recron GreenGold Ecocean.
R|Elan GreenGold Ecocean exemplifies circular economy concepts and will support brands and retailers achieve their style goals and sustainability commitments at the same time. These factors are making R|Elan GreenGold Ecocean as one of the most sought-after fabrics among leading brands, retailers, fashion designers and style enthusiasts. Reliance has developed a wide GreenGold product portfolio that includes possibilities to combine sustainability with various functional benefits like moisture management, thermal management, all weather comfort and fibers that bio-mimic the bio-degradation process.
The making of R|Elan GreenGold Ecocean fabric helps in diverting and recycling waste. This not only helps in keeping water bodies cleaner but also keeps marine life safer. Many leading global brands have started preferring PET collected from beaches and shores that would otherwise end up in oceans, rivers, or lakes and have started using these to manufacture apparels and footwear.