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QVC partners Rebecca Minkoff to launch new capsule collection

  

Live social shopping brand, QVC has partnered with global fashion designer Rebecca Minkoff to debut a new, exclusive apparel line: RM Studio x Rebecca Minkoff. The capsule collection is available now on QVC.com and premiered on-air during the ‘Fri-Yay’ broadcast.

Mara Sirhal, Chief Merchandising Officer, QVC, says, the RM Studio x Rebecca Minkoff collection delivers on every level, giving shoppers exclusive access to designer pieces that adapt seamlessly to their everyday lifestyle - from day to night.

The collection features a mix of feminine and edgy designs that find a balance between structure and softness. Offering statement jackets, denim, and chunky knits, the apparel pieces are designed to invite shoppers to experiment with proportion through artful pleats, ruching, and innovative patterns. This line offers elevated wardrobe staples that are meant to move with you, flatter you, and make a statement.

QVC has a unique ability to bring designers and customers together through storytelling and connection, which made them an ideal partner for our brand, says Rebecca Minkoff. Through this collaboration, the brand distills its essence into everyday pieces and inspires women to embrace their authentic selves, all while making designer fashion more accessible than ever.

Developed in collaboration with Rachael Barnard, the Apparel Design & Manufacturing Executive for Rebecca Minkoff at Sunrise Brands, the collection is a testament to QVC’s commitment to bringing coveted brands to life through engaging, real-time storytelling.

The RM Studio x Rebecca Minkoff collection is available in sizes XXS–3X in both regular and petite, with pricing that ranges from $50–$150.

 
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