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PVH looks for a new brand

PVH is looking to acquire at least one more brand. The group is looking for an established brand that has credibility regionally and has potential to have growth and opportunities globally. With Tommy Hilfiger and Calvin Klein, PVH already possesses two of the world's most flourishing fashion brands. For the last quarter, revenues at Calvin Klein grew six per cent, while Tommy Hilfiger rose ten per cent.

Wholesale orders in Europe are up double-digits across both brands for next season, a confidence strengthened by PVH’s development of its Calvin Klein sportswear offering for women in Europe for autumn 2018. PVH’s portfolio also includes Arrow and Van Heusen, part of what it calls its Heritage Brands.

The acquisition of one more brand would be a key evolution in the group’s strategy, following the past few years during which it has been optimizing operations of Calvin Klein and Tommy Hilfiger. PVH has also been focusing on how to take back distribution in several markets in Southeast Asia.

PVH hopes to find the right balance with the third brand which can be put on its operating platforms, Europe, North America, Asia and then Brazil. PVH’s net sales for the second quarter increased six per cent compared to the same period last year.

 

 
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