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PVH is well-positioned to face the future: Manny Chirico

  

Manny Chirico, chairman and chief executive officer of PVH Corp said the company is well-positioned to face the future. The company prides itself on its inclusivity and views its more than 40,000 associates as its PVH family. It does everything it can to drive the connectivity of its associate base, especially in a backdrop like this that can feel so isolating.

He explained that the purpose of the corporation is to drive fashion forward for good, and one of the best ways to do that to fight for racial equality within the walls of the company, throughout the industry and in society at large.

For the last several months, PVH has felt the devastating effects of the coronavirus across its business, in every region of the world, said Chirico. The company immediately responded with an action plan that prioritized the health, safety and well-being of its associates across its offices, stores and warehouses. It also implemented measures to protect the health and financial wherewithal of the company, from securing new financing to cutting every expense possible, proactively managing its inventory levels and re-directing resources to its digital channels.

 
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