Puma plans to relocate its UK headquarters from London to Manchester. The sportswear company has committed to a 20,000 sq ft office space at Circle Square complex, the Oxford Road Corridor development.
This move aligns with the brand’s preparations to establish its first-ever European flagship store on Oxford Street this fall. The 24,000-sq-ft store will offer an immersive, interactive experience by blending streetwear styles with technology and sports performance.
The new headquarters is already home to a growing community of retail tech and digital-first businesses, making it a strategic step in its ongoing transformation and a future-facing base for Puma’s UK operations.