Inditex's youth-focused fashion brand, Pull &Bear is strengthening its UK presence by relocating its London flagship store. As part of its international expansion, Pull & Bear has opened its new flagship at 207-213 Oxford Street, a prime retail location in London. The brand's previous store at 315-319 Oxford Street closed two months ago.
The new store spans 1,391 sq m across two floors and features a digitally enhanced, minimalist design. The aesthetic is sleek and modern, with metallic surfaces, industrial elements, and refined wood accents. Pull & Bear collaborated with street artist Navinder to incorporate exclusive, site-specific installations, adding a creative touch to the shopping experience.
The store's layout uses a modular room system to optimize product visibility, navigation, and customer flow. The store’s upgraded features include assisted self-checkout stations and a dedicated service point for online order collection and returns. The store also houses a unique ‘Pull&Bear Room’ within the fitting area to encourage customer engagement on social media platforms like TikTok.
The store is divided into dedicated sections for women's wear, men's wear, footwear, and accessories. It also includes areas for Pull & Bear's in-house women’s collection, Pacific Republic, and its urban sub-brand STWD, which features an exclusive unisex capsule collection. To celebrate the opening, Pull & Bear is previewing a limited-edition collection, set for a full launch at a future pop-up store in Milan.
This store’s opening aligns with Inditex's broader retail expansion in Europe and internationally. The retailer recently opened a new Oysho store in Paris's Place de la Madeleine and a major Zara flagship in Nanjing, China. It plans to open a new Massimo Dutti store on Oxford Street, further solidifying its presence in central London's key shopping district.
By the end of 2024, Pull&Bear had 800 stores globally, a mix of company-owned and franchised locations. The brand is also available in over 200 markets through e-commerce. In the UK, Pull&Bear now has 14 retail locations, including three in London, along with stores in cities like Cardiff and Manchester.
Founded in 1991 and headquartered in Narón, Galicia, Spain, Pull&Bear is part of the Inditex group, which also owns Massimo Dutti, Bershka, Stradivarius, Oysho, Zara, Zara Home, and Lefties.
In its 2024 fiscal year, Pull & Bear’s revenues increased by 4.6 per cent to €2.47 billion in revenue. Total consolidated revenue of Marta Ortega, Chairman-led Inditex rose by 7.5 per cent to €38.63 billion in consolidated revenue for the same period.
