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Premium Exhibition sees new trends, innovation and demanding visitors

After a busy and successful show, Premium Exhibition closed its doors. Despite the fact that the first and last day was quiet, the second days was lively and busy. Visitors crowded show halls and pavilions catching up with new trends and forecasts for s/s 2017. The general atmosphere pervading the event appeared easy-going and smooth.

From both, the exhibitors’ and buyers’ side, the show continues to be an important event for the industry. Stefano Colombo, marketing manager, Colmar, commented that they were satisfied and encouraged by the positive feedback that they got from Middle European markets. Premium is a strategic show for them especially for the German speaking countries.

Though, not only exhibitors showed their satisfaction with the event but also buyers. Berit & Jan Petersdorf, Angelo's, Hamburg, said that they like the new layout of the show. It seems there is more space, it's airier and the walk ways appear very clear.

Despite the recent news of the Brexit, most insiders and exhibitors didn’t seem to be worried about UK willing to leave the EU. According to many the first effects of such a change will only be noticeable in about one-two years. In addition, for many the UK market includes only a few multibrand stores, and therefore still represents a small market quota for many companies exhibiting at Premium.