PG Denim has launched a new capsule collection “Fuck Bacteria” which focuses on a product that arouses emotions, originality and uniqueness. Unlike the latest collections, PG Denim wants to create a new era in the fashion market, a product that follows the fundamentals of sustainability , starting from the creation of fabrics certificated by GOTS and BCI, DTOX and OEKO TEX, dyeing in Indigo with low water consumption, using chemical products which allow ozone finishing to avoid the use of water.

The collection will be developed on multiple fronts, using separate and unique technologies supplied by Rudolf. The first one is a microstructure covered with metallic silver that acts as an extraordinarily effective bacteriostatic. Many bacteria that cause infections and disagreeable odors, cannot adapt to fabrics that have been treated with silver ions. The product is the same one used in clinics and hospitals to prevent infections. This product has been designed for high resistance washing, both for domestic, industrial (over 100 cycles even at high temperatures) and dry cleaning. Inspired by Mother Nature’s work, the second technology (applied on the fabrics), guarantees high performance, fuornine-free water repellency, does not alter the fabrics “touch” and has an excellent resistance to washing and abrasion.