Feedback Here

fbook  tweeter  linkin YouTube
Global contents also translated in Chinese

Patagonia sues Dazzle Up

Patagonia has sued an e-commerce company called Dazzle Up for selling product through its Simply Southern brand that allegedly infringes on Patagonia's Fitz Roy trademark.

Patagonia has alleged that Dazzle Up’s brand, Simply Southern, has been selling tees with graphics that look like copies of the outdoor brand’s registered mark.

Patagonia is claiming trademark infringement and dilution. In its complaint, it alleges that consumers would be confused about the origin of the products being sold on Dazzle Up. Patagonia is protecting its mark which it claims has enormous goodwill among consumers both in the US and globally.

Patagonia originally put the Fitz Roy mark into use in the seventies when the company formed. It gained official protection in 1984 and has subsequently registered two updates to the mark in 1989 and 1993. Patagonia also holds a copyright to the image.

Patagonia further argues in its complaint that Simply Southern copied all elements of the Patagonia logo including the font. The complaint points out that even the intentional design elements in Patagonia's mark such as uneven spacing of the color bands and the silhouette of the mountains are copied in the Simply Southern graphic.

Patagonia is asking the court for an injunction to prevent further sales of the designs.

 
LATEST TOP NEWS
 


 
MOST POPULAR NEWS
VF Logo