Parachute pants and cargo pants, inspired by old-school military gear, have made a huge comeback in recent years, with sales increasing rapidly. Sales of parachute pants have increased by 181% year-over-year in 2022, according to retail intelligence firm Edited.

This trend is particularly popular among Gen Z consumers and has been fueled by social media attention and celebrity endorsements. Although the trend is currently favored in womenswear, there is an opportunity for brands and retailers to market the style in menswear too.

Along with parachute pants, cargo pants have also experienced a resurgence in recent years. Edited reports a 42% year-over-year increase in cargo pants sales in 2022. The Y2K trend has brought back other early 2000s fashion staples, including chunky sneakers and low-rise jeans.

The popularity of comfortable and practical clothing has also played a significant role in the resurgence of parachute and cargo pants. Post-pandemic, many consumers have shifted towards relaxed and functional clothing that can easily transition between indoor and outdoor activities.

Fast fashion and contemporary brands have been quick to capitalize on this trend, offering affordable options that appeal to younger consumers. In addition to The Attico, other brands such as Shein, Zara, and H&M have released their versions of parachute and cargo pants at varying price points.

The popularity of these styles is likely to continue in the foreseeable future, offering consumers comfortable and versatile options that are practical yet stylish.