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Pakistan denim makers recovering from COVID-19 lockdown: Experts


Industry leaders who attended the recent webinar ‘Carved in Blue’ noted denim manufacturers in Pakistan are slowly recovering from the COVID-19 induced lockdown. Hasan Javed, Director, Artistic Garment Industries (AGI), which resumed business by the end of April said his company aims to focus on implementing training and awareness sessions at the facility about how to conduct work safely under the new guidelines. The company aims to resume operations at full scale in July both in the fabric and garment business.

Azgard Nine, which is experiencing a surge of orders due to pent-up demand for garments, particularly from Europe, warned the flurry of orders is fleeting. The company expects Pakistan to regain its share when markets finally resume at a normal level. However, in order to be agile, companies may need to eliminate the number of suppliers essential to production. Zaki Saleemi, Representative, Crescent Bahuman said companies will have to simplify their suppliers and inventories, which may bode well for Pakistan’s crop of vertical denim manufactures.

As per Ebru Debbağ, Executive Director, Soorty, the industry will see an imbalance of supply and demand in future as the purchasing power of the customers have diminished by 50 per cent.