Nudie Jeans has partnered Supply Network Intelligence Program ¬– Sag Salim to support the cotton farmers in Turkey, reports Sportswear International. Sag Salim is a grievance-program that allows cotton farmers and cotton pickers in the Izmir-Aegean region in Turkey to hand in complaints. These complaints are handled by a third party, consulting firm Precision Solutions Group (PSG) in collaboration with local organizations.
This system enables the brand to create transparency in its supply chain. Through this program, Nudie Jeans plans to gain insights into the risks of non-compliance on the cotton fields. Sag Salim has initially been started in May 2020 by Australian denim brand Outland Denim together with PSG and Turkish denim mill Bossa. Nudie Jeans joined this program in November as part of cotton also comes from Turkey.
Nudie Jeans is considered one of the pioneers of sustainable jeans production. Founded in 2001, the Swedish denim brand launched its first production guide with information about its supply chain in 2013.
To further improve in terms of sustainability Nudie has teamed up with several partner organizations like STICA, RISE, Fair Wear Foundation, and Textile Exchange.