A brand-new women's activewear brand, NikeSkims is launching its debut collection on September 26. Designed to sculpt the body, this inaugural collection also delivers top-tier performance.
The new brand combines Nike's extensive knowledge of athletes with Skim’s focus on creating solutions-oriented apparel. Together, they offer a fresh aesthetic and a new ‘system of dress’ expertly crafted for the body, transitioning seamlessly from the studio to the gym and beyond.
To introduce the brand's ethos, NikeSkims has released a debut film titled ‘Bodies at Work,’ directed by filmmaker Janicza Bravo. The film features over 50 athletes from the Nike portfolio, including collegiate stars from USC and UCLA, alongside iconic figures like Serena Williams, Sha’Carri Richardson, Jordan Chiles, Chloe Kim, Madisen Skinner, Romane Dicko, Beatriz Hatz, and Nelly Korda. Kim Kardashian, Co-founder and Chief Creative Officer, Skims, also appears.
Born from a shared commitment to innovation, inclusivity, and distinctiveness, the first NikeSkims collection features seven distinct collections and 58 silhouettes, offering a system of dress with more than 10,000 ways to combine different looks. Each piece is crafted with meticulous attention to detail, providing a blend of style, function, and comfort that works equally well for workouts and daily wear.
The NikeSkims ‘system of dress’ takes a head-to-toe approach with layers that support and move with the body. This provides women with a complete wardrobe solution, from foundational bras and leggings to seasonal pieces and accessories, all created to help them look, feel, and perform their best.
Flattering lines, sculpting fabrics, and innovative materials in neutral colorways provide a wide range of styling options that perform as well as they look.
These styles are showcased in the brand's debut film and in campaign photography by Luis Alberto Rodriguez and Rob Woodcox, which highlight the power and beauty of the body in motion.
The launch builds on Nike's broader mission to expand its women's business, inspiring women and girls around the world to dream big and supporting them with industry-leading performance apparel and footwear.
