Nike has unveiled its latest innovation for athletes: the Nike 24.7 Apparel Collection. Designed to meet the demands for a hectic lifestyle, the collection seamlessly blends sport and everyday wear, offering both comfort and functionality without sacrificing style.

Catering to both men and women, the Nike 24.7 collection features innovative materials like Impossibly Soft and PerfectStretch to ensure all-day comfort. The refined four-way stretch fabric, ImpossiblySoft is used to make comfortable pieces like half-zips, crewnecks and joggers while the material PerfectStretch is used in skirts, pants and shirts, allowing athletes to maintain a tailored fit while staying comfortable.

The 24.7 collection embodies Nike's commitment to performance and style, says Jaclyn Safley, General Manager, Global Nike Training, Women's. It offers comfort and an elevated fit for all body types, she adds.

Echoeing this sentiment, track and field star Dina Asher-Smith says, the collection blends functionality with fashion. It offers a perfect balance between style and performance,

The 24.7 collection also pays homage to Nike's rich sporting heritage. Design elements like locker loops and heat-pressed tags with the brand's signature Total Orange stripe subtly confirm to Nike's connection with athletes. Additionally, tonal branding throughout the collection creates a sleek and coordinated look.

The collection launched globally on nike.com on January 25, 2025 and will be available in select retail stores from January 30, 2025.