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Mouvent sees potential in Chinese textile market

Switzerland-based digital print start up Mouvent, is set to exhibit at next year’s TPF digital print exhibition in Shanghai, which keeps a close watch on market trends and technology development. The company will be demonstrating the TX801 - an 8-colour multi-pass digital textile printer producing the highest print quality on textiles with up to 2,000 dpi optical resolution that compliments high printing speeds.

Reto Simmen, CEO, Mouvent disclosed they started to focus on textile and realised China has one of the biggest market potential besides India, Italy and Turkey. Taking into consideration the competitive environment, they have positioned their printer in the mid-to- high end segment of the market as it delivers crisp, colourful and very high printing quality in a cost-effective way. The textile market is next that is going digital and they have started to set up a network within the textile industry. They have established a strong working relation with Paul Yuan in China and experts in other countries.

In the current scenario, production is moving to countries that can produce cheaply, correspondingly Chinese printer manufacturers to be in the business have to come up with new ideas. Besides they have to be fast because most businesses are looking at digital printing systems which is the only way to move their business forward. Currently there are a few strong local brands established in China. The business trend is to look at faster printers, so organisations have to keep up with reality or stagnate.

Reto Simmen says with an ink development centre in Switzerland, in the second half 2018 the company is planning to introduce a double speed machine with 16 heads, this will double the output. In 2019, their future plans are to introduce a single-pass machine. He is convinced that China is a good market. TPF 2018 will be organised by UBM China and Sunexpo will be held from April 19 to 21, 2018 at Shanghai New International Expo Centre, China.

 
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