Maternity and children wear brand Mothercare has launched a sustainable and less capital-intensive business model with effect from the A/W ’20 season. The new model enables franchise partners to pay directly to manufacturing partners for products. This improves the pricing for franchise partners, which in reincentivizes retail sales growth and assist the brand’s manufacturing partners in reinstating credit insurance for future seasons”.

This week, Mothercare also completed the detailed contractual arrangements for the appointment of Boots UK as its UK and Republic of Ireland franchise partner. This will be for an initial period of 10 years.

As per this partnership, Mothercare branded clothing will be available in a large number of Boots stores from this autumn with home and travel products being available in larger Boots stores, as well as online at www.boots.com. Mothercare also entered into a new 20-year franchise agreement with the Alshaya Group.