Michael Kors has launched its Fall 2025 campaign showcasing the brand’s latest designs. Starring brand ambassadors Suki Waterhouse and Logan Lerman, the campaign has been photographed by Lachlan Bailey in Rome, Italy.
Designer Michael Kors expressed his admiration for the location, stating, Rome is a city that inspires awe. It's cinematic, dramatic, urban and has all this incredible natural beauty and history. He believes, the city's timeless elegance, combined with the ‘laid-back elegance of Suki Waterhouse and the classic movie star energy that Logan Lerman brings,’ makes for an ‘unforgettable campaign.’
Styled by Emmanuelle Alt, the campaign evokes a sense of a never-ending adventure and a ‘main character’ aesthetic. The featured collection includes statement outerwear, fringed accents, and new silhouettes of the label’s signature Nolita and Hamilton bags. The visuals were shot at iconic Roman locations, including the Piazza Navona, the Spanish Steps, and the Fountain of Acqua Paola.
For the campaign's short films, director Samuel Rixon captured vignettes of Waterhouse and Lerman's daily lives, set to a re-recorded version of Don Henley's ‘All She Wants to Do is Dance,’ performed exclusively by Waterhouse.
In related news, Michael Kors has also announced its Fall/Winter 2025 collection ad campaign, starring model Angelina Kendall. Photographed by Inez van Lamsweerde and Vinoodh Matadin and styled by Carlos Nazario, this campaign and collection are designed to represent "everyday opulence."
