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Meredith Corp and Apparel Bridge LLC to launch active wear for women

Leading US media and marketing company, Meredith Corporation announced a brand licensing agreement with Apparel Bridge LLC for Shape(R) Active, an active wear collection designed for women. This is the first licensing program announcement for the category-leading SHAPE brand, which was acquired by Meredith in January 2015.

The moderately priced collections are available at, and Equinox gyms, along with many additional retail partners including Amazon. The designs are grounded in high performance materials with features including DryFuze(TM) to wick moisture, and reflective or glow-in-the-dark treatments. Each piece is figure-flattering, with details such as a signature S-curve seaming in tops, jackets and bottoms.

The launch of SHAPE Active is just one of many programs announced by Meredith Brand Licensing in the past year, including the partnership between EatingWell and Bellisio Foods, Inc. on an EatingWell healthy frozen food product line. These launches build on Meredith's already successful licensing programs, such as partnerships between Better Homes and Gardens and Walmart, Realogy and FTD, and Allrecipes' partnership with Clipper Corporation on a line of cookware, bakeware and kitchen gadgets.