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Marks & Spencer increasingly using sustainable cotton

Marks & Spencer has recently stated that for the first time with more than three quarters of its cotton has been sourced from sustainable methods.

Through its sustainable methods and “Plan A” initiative the retailer managed to source 77 per cent of its cotton from sustainable sources and is on-track to source its entire cotton range by 2019.

According to M&S, 83 per cent of its products now have an eco or ethical quality above the market normal and 30 million items of clothing are either reused or recycled with Oxfam.

Across the entire business the company is delivering better value for customers, cutting prices and improving the products says Mike Barry, director of Plan A and sustainable business at M&S.

Plan A plays a vital role in this transformation because the customers care about the products and its production. The company is helping to democratise sustainability by placing an eco or ethical quality into every product.

M&S uses around 50,000 tonnes of cotton a year, with most of this sourced through the Better Cotton Initiative (BCI).

 
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