A Japanese operator of internet services for the online shopping and clothing industry, Makip has launched a new advanced online sizing technology known as FaceChange A development of Makip’s highly accurate online sizing technology, Unisize, FaceChange leverages AI to offer precise online sizing recommendations.
To use this technology, users need to upload a photo of their face, which is then placed on the model displaying the clothing, helping them visualise the fit more accurately. This approach not only personalises the shopping experience but also significantly boosts conversion rates by over four times.
Aligning with the industry’s shift towards sustainability, this technology minimises the carbon footprint associated with multiple shipments and returns. It enhances customer satisfaction and loyalty by ensuring they receive the correct size on their first purchase. Retailers using FaceChange have reported significant boosts in sales and reductions in return rates. The personalised experience provided by the technology fosters a stronger connection between the consumer and the brand, leading to higher levels of customer satisfaction and repeat business.
Incorporating more sophisticated AI and machine learning algorithms, digital sizing technologies are poised to evolve in future. They could offer more immersive and accurate fitting experiences by integrating technologies such as augmented reality (AR) and virtual reality (VR). This will help transform the online retail landscape, providing consumers with enhanced tools to make informed purchasing decisions.
