In its second quarter results to be published soon, Jeff Gennette, CEO, Macy’s will elaborate on current consumer shopping trends. Macy’s Inc managed to work through another COVID-19 spike to post stronger sales in the second quarter by addressing the safety aspects and shifting to new trends such as curbside pickup. The retailers’ digital business has been strong and there has been an increase in its customers.

In the past, the retailer’s urban stores provided a sizable sales contribution to its brick-and-mortar component given the denseness of the communities. However, with international travel suspended, its apparel sales have slowed. Its formal clothing line has been affected due to the lockdown. With ready-to-wear no longer being in vogue, Gennette will disclose how Macy’s is adjusting its mix to reflect footwear and accessories in its new casual collection.