Marks & Spencer (M&S) has entered into its first-ever international fashion wholesale partnership with Australia’s premium department store, David Jones.
Through this partnership M&S will introduce its best-selling Womenswear, Menswear, and Lingerie collections on David Jones's online channels and 24 physical stores across Australia, including prominent flagship locations in Sydney and Melbourne. This move directly stems from M&S’s revitalized international strategy, unveiled last year, which prioritizes long-term, profitable growth through omnichannel expansion, franchise collaborations, and wholesale opportunities.
With David Jones serving over five million customers annually across Australia, this partnership underscores shared values of quality, innovation, and trust. It also reflects M&S’s strong confidence in the Australian market, where brand recognition already exceeds 50% of the population.
Mark Lemming, Managing Director-International, states, Australia presents a compelling market for the brand while with its heritage and reach. David Jones proves as the perfect partner for bringing the brand’s magic to a new audience, he adds.
Bridget Veals, Executive General Manager-Womenswear, David Jones notes, the collaboration aligns with their vision to offer premium everyday essentials backed by strong brand equity. David Jones emerges as the exclusive home for M&S fashion in Australia, she adds
What truly distinguishes this expansion is M&S's methodical approach to global growth. By investing in senior international leadership, including new appointments like an International Partnerships Director and Commercial Director, M&S is establishing serious infrastructure for sustainable growth beyond the UK. In an increasingly competitive global retail environment, this partnership signals a new chapter in British retail exporting—one driven by data, brand trust, and precise execution. If successful, this Australian debut could serve as a blueprint for future international fashion expansions, further solidifying M&S’s position as a leading global brand.
