Pharrell Williams is the new creative director of Louis Vuitton’s men’s wear division.

Williams has established himself as a cultural and global icon over the past 20 years. He is a 13-time Grammy winner and two-time Oscar nominee with experience working with luxury brands and designers. Williams collaborated with the luxury group LVMH in 2004 and 2008. He had a massively popular sneaker collaboration with Chanel in 2017 and a unisex clothing collection in 2019 that he designed with Lagerfeld. He also has his own fashion brands, including Billionaire Boys Club and Icecream. His creative vision beyond fashion is expected to lead Louis Vuitton towards a new and exciting chapter. Williams replaces Virgil Abloh who died of cancer at age 41 and was a groundbreaking designer and tastemaker known for merging streetwear and high fashion. Louis Vuitton is seen as having a strong point of view in everything it does. The brand has been relentless with its engagement with millennials and is noted for investing in people. Louis Vuitton is known for taking steps to limit environmental damage. At one time Louis Vuitton was using salpa, a type of reconstituted leather, to produce some of the models for its leather goods products, which enables it to avoid using real leather. The group uses leather offcuts to reduce waste.