LIVA, a leading fashion fabric brand from Aditya Birla has launched its first and India’s only state of the art studio exclusively for their LIVA Accredited Partner Forum (LAPF) partners at Noida. LIVA Accredited Partner Forum (LAPF) is the first of its kind platform in the textile fraternity that connects and builds a network of textile professionals.
The LAPF studio harnesses the strength of one of the largest garment clusters in the world where over 650 garment units are located. It will act as a one-stop customer experience centre for technical, product and marketing solutions. The studio offers more than 1,000 fabrics of Viscose, Modal & Excel on display with detailed technical specifications along with wide variety of fabrics including woven, knitted, flat knitted etc. Also on display would be LIVA’s seasonal collection specially designed by its in-house designers.
The launch was attended by Rajeev Gopal, Chief Marketing Officer, Birla Cellulose and Birla Cellulose team from across India and Lalit Thukral, President Noida Apparel Export Cluster (NAEC). Well-known fashion designer Narendra Kumar and celebrity jewellery designer Riddhima Kapoor Sahni marked their presence and added fashion quotient to the event and inaugurated the Studio in Noida.
Talking about the features of LAPF studio, Rajeev Gopal, CMO, Grasim said the LAPF studio will act as an enabler for the company’s value chain partners for which they were happy to associate with the Noida garment cluster. This is a key source to clothing brands across the world.
LAPF studio connects with over 650 garment manufacturers & exporters over 50 local & international brands, 50 international buying houses, agents and traders, 100 fashion design houses. Brand Liva’s journey of collaboration with the entire value chain of textile industry is taking firm roots with such initiatives.