Levi’s has launched Levi’s SecondHand, its first buy-back program that allows customers to purchase secondhand jeans and jackets on Levi.com and gives them an opportunity to turn in their worn jeans and jackets in Levi’s stores for a gift card towards a future purchase.
Sellers who bring their unwanted Levi’s denim to Levi’s stores will receive a $15-$25 credit for denim that can be resold and $30-$35 in credit for vintage denim. For Levi’s jeans that are too worn-out to be resold, the brand will offer the seller a $5 credit towards a future purchase and will proceed to recycle the garment. All secondhand items will then be available on the Levi’s SecondHand marketplace microsite at affordable prices ranging from approximately $30-$100.
Levi’s is teaming with Trove to handle the backend operations of its SecondHand resale platform including cleaning, inventory processing, and fulfillment. The re-commerce technology and logistics startup company provides similar support for Eileen Fisher, Patagonia, REI, etc.
The buy-back program is one of a series of initiatives Levi’s has recently launched to address the circularity of its products—old and new—and their impact on their environment.
In July, Levi’s launched its most sustainable jeans yet developed in partnership with Swedish recycling textile technology startup Re:newcell. The jean is made with 60 percent organic cotton and Circulose, Re:newcell’s breakthrough material that includes 20 percent recycled denim and 20 percent sustainably sourced viscose.
