Online fashion marketplace Koovs and British design house Blue Saint have jointly launched an affordable activewear brand for the etailer. Blue Saint manufactures sustainable apparel and are suppliers for international fashion brands including ASOS, Topshop and Urban Outfitters.
The new label one/Zero has launched a collaborative collection of sell shorts, vests, tops, leggings, joggers, sports bras and jackets for men and women.
Mary Turner, CEO of Koovs, said, the collection aims is to ensure that Koovs remains the affordable fashion destination for young adults in India. Backed by Kishore Biyani’s Future Lifestyle, Koovs is a London-listed India-focussed fashion marketplace.
Performance sportswear is a rapidly growing segment in India, with the market for activewear apparel (excluding footwear) predicted to grow at 13.4 per cent CAGR from Rs 193.3 billion in 2018 to Rs 410.4 billion in 2024. Currently, the market is dominated by premium-priced global brands.
