Karl Lagerfield has launched its Fall/Winter 2025 campaign, ‘From Paris with Love,’ starring global icon Paris Hilton.
Blending Hilton’s one-of-a-kind charisma with the brand’s unmistakable aesthetic, the campaign playfully unites two cultural forces who have shaped pop culture on their own terms.
Embracing both an elegant and witty visual dialogue between Hilton and the Maison’s Parisian roots, the campaign explores themes of glamour, individuality, and attitude - channeling the irreverent spirit and sharp sophistication that defined Karl Lagerfeld himself.
The result is a celebration of authenticity and self-expression, presenting Paris in a fresh, unexpected light and reframing her renowned image through the lens of the brand’s distinctive point of view.
The FW25 360 campaign will roll out globally across out-of-home, print, social, digital platforms and key pop-ups globally, culminating in a Paris Fashion Week event on October 1, 2025.
Prominent fashion photographer Chris Colls returns for his third consecutive campaign with the brand, capturing Karl Lagerfield’s signature style and house codes in a series of striking black-and-white visuals.
The campaign’s digital dimension comes to life, with a fresh reinterpretation of Karl Interviews Karl infused with humor and surprise that nods to Karl Lagerfeld’s beloved wit, along with a series of surprising and irreverent social moments.
Internationally known Spanish model and actor Jon Kortajarena stars alongside Paris Hilton as the face of Karl Lagerfield Menswear, embodying the collection’s confident edge and serving as the perfect counterpart to his longtime friend.
