Jimmy Choo is upbeat over the luxury footwear brand’s prospects and is working hard to widen its appeal to millennial consumers as well as retaining its core, slightly older customer base.

The company has expanded its accessories design team and will transition out of older accessories groups.

Jimmy Choo’s pro-forma revenue is expected to rise around ten per cent in fiscal 2019. That sales rise is predicted to come on the back of its red carpet activity, as well as on continuing development of its core 24/7 collection and on more trend-focused fashion active offerings being added to the wider range.

On the store front, the company plans to increase the pace of openings adding around 30 net new locations in fiscal 2019. Jimmy Choo believes there is meaningful opportunity to expand its global presence with a particular focus on Asia.

The new team is working diligently to introduce multiple new collections over the coming seasons.

Jimmy Choo hopes to be a billion dollar brand.