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JD Sports sells brands to Frasers

  

Frasers Group has acquired JD Sports Fashion’s interests in a raft of fashion brands.

The brands include Base Childrenswear, Choice, Clothingsites (including Brown Bag Clothing), Cricket, Giulio, Kids Cavern, Missy Empire, Nicholas Deakins, Pretty Green, Prevu Studio, Rascal Clothing, Tessuti (including Xile), Scotts, Watch Shop and Topgrade Sportswear (including Get The Label).

Completion of the acquisition of eight of the businesses and the debt took place on exchange, with completion of the remainder expected to take place in early 2023.The purchases, by way of the acquisition of shares held by JD and the transfer of all the debt owed to JD by the businesses, will be funded from Frasers Group's existing cash resources.

Frasers Group is the company behind Sports Direct and House of Fraser. The non-core divestments would enable JD Sports to focus on opportunities for the group’s global sports fashion businesses. The move is expected to significantly simplify JD Sports’ branded fashion offer. JD is recognised for its laser focus on the customer and is convinced that the most significant opportunities lie in the continued international development of the group's global sports fashion businesses. So it agreed to the sale of these attractive, but non-core, brands.

 
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