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Jack & Jones livestreams Spring 2021 collection

  

Bestseler’s’ digitalization transformation took a big step forward last week as Jack & Jones streamed its Spring 2021 collection launch to colleagues from 21 countries around the world.

In total, Jack & Jones broadcast 20 hours of content from 16 different showrooms via Direct. The global event consisted of 15 individual streams, plus corresponding Q&A sessions via Microsoft Teams and numerous pre-produced videos – including one with Formula 1 driver Kevin Magnussen – while Anders Holch Povlsen and brand director Anders Gam made special live appearances.

Going forward, Jack & Jones will be working with two different livestreaming options: a simple ‘plug-and-play’ solution that can be easily implemented on a day-to-day basis and an advanced livestream solution for bigger events.

 
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