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Interfiliere Shanghai to celebrate 10th anniversary

Interfiliere Shanghai and Shanghai Mode Lingerie, the leading intimates and swimwear trade shows in Asia over the last decade are back again in October. This will be their 10th anniversary. These celebrations will also pay tribute to exhibitors and visitors who’ve contributed towards the success of these shows since their first session in October 2005.

In partnership with 'Nuits de satin', Shanghai Mode Lingerie will stage an exceptional display in the Central hall, showcasing outstanding heritage pieces from the last centuries. These pieces will depict the history of lingerie, and describe in details the amazing fabrics used, in all their variety, richness and creativity.

As a part of the 10th anniversary edition, Eurovet is doing an in-depth study of 13 major Asian markets including China, Hong Kong, Taiwan, Japan, Korea, India, Sri Lanka, Bangladesh, Vietnam, Malaysia, Pakistan, Indonesia and Thailand in order to provide exclusive information on Asian market and production today. In addition to this, panel discussions will be held in six cities and capitals; Shanghai, Beijing, Chengdu, Seoul, Tokyo and Taipei to further understand consumer behavior and retail strategy.

A first glimpse on Korea and Taiwan together with the results of consumer round tables in Shanghai, Chengdu and Beijing were disclosed during a conference at Mode City Paris on July 7. For the 10th anniversary, the fashion show theme will offer ‘La Lingerie Circus’, a colorful, modern, fashionable and chic showcase. Special dedicated forum for Swimwear is a totally new initiative at Interfiliere Shanghai devoted to innovation and performance in the buoyant and growing sector of Body fashion.