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Interfiliere & Mode Lingerie enthral in new format

The 9th edition of Interfiliere Shanghai & Shanghai Mode Lingerie, two trade fairs dedicated to lingerie and swimwear were held from October 22-23, 2013 at Shanghai Exhibition Centre. The two-day show saw nearly 7,300 visitors from 60 countries.

One of the main attractions in this edition was the trend forum by Concepts Paris. It showcased selected fabric and product samples and gave away the trends for next lingerie and swimwear collections. With the aim of bridging the gap between Chinese and international lingerie and swimwear brands, Shanghai Mode Lingerie had a new format and layout.

The two day event also saw trend and branding seminars that was attended by designers, marketing managers and buyers looking for the latest trends. Concepts Paris, Carlin International, Stylesight gave away insights and information for next collections and seasons.

Shanghai Mode Lingerie also developed a top-class business club, exclusively focused on B2B meetings, to give visitors a unique opportunity to meet and sit down with brands. This helped existing and potential partners to know the products better and learn more about the brand identity and image.

For the first time, Eurovet collaborated with Stylesight, the leading content and technology solution provider for professionals in the style, fashion and design sectors. They presented beachwear trends for S/S 2015. Specialists explored the latest collections of 269 Interfiliere exhibitors and 41 lingerie and swimwear brands from Europe, US and Asia. The trade show attracted 71 per cent Chinese visitors. The top regions and provinces were Guangdong, Shanghai, Zhejiang, Jiangsu, Fujian and Beijing.

International visitors from Hong Kong, Taiwan, Japan, South Korea, United States, Thailand, Russia etc, attended the show. This time exhibition space increased from two to three halls. This edition profiled 269 local and international exhibitors from 17 countries divided into seven product-base.


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