Euromonitor research, shares that the sportswear market in India has grown from INR 24,000 crore in 2014 to INR 37,000 crore in 2016 at more than 50 percent over the past two years.

Men's wear comprises the biggest share of the Indian sportswear market followed by the women's and kids' segments.

Improved comfort and performance has also led to the growth in sales of sports apparel.

The report points out that the Asia Pacific region is expected to be fastest growing region, with a CAGR of 6.9 percent over the forecast period. Sales came from emerging markets, such as India and Thailand, as well as the US, the world’s largest sportswear market.

According to reports from various internet sources, the Indian sportswear market grew 22 percent from 2015 to 2016, outpacing the segment’s global increase of 7 percent. A same study has shown a 23.7 percent CAGR for the 2011-16 periods with a forecast of 11.3 percent for the 2016-2021 periods.

Women’s wear is the fastest growing segment in the sportswear industry in India, now both for the industry and for the brands.

Earlier, it was highly underpenetrated, but now it’s a booming segment. While the men’s segment in sportswear is growing fast as numbers of sale, it is the women’s segment that is registering a higher growth percentage.