India’s textile has grown at 2.6 per cent since 2012-13. Around 13 countries have been earmarked as target markets for boosting exports. These are: Italy, France, US, China, Germany, Hong Kong, Russia, Australia, Turkey, Egypt, Brazil, UAE and Chile.
In accordance with the sales and marketing potential afforded by each target country, product segments have been earmarked. Cotton textiles and handicraft items have been targeted at European countries like Germany, France and Italy. Cotton and carpets have China as their main target segment. For Indian apparels, the US has been chosen as the favored target destination. Products will be aligned with the target market.
The marketing strategy seamlessly blends different marketing initiatives and is specific depending on whether the market is traditional, emerging or of some other type. Targeting calls for carrying out focused trade promotion activities. These include exhibitions, road shows and B2B meetings. Separate Indian pavilions will be set up in different trade fairs globally for implementing the plan. Currently India’s share of the global textile trade is five per cent and it stands in a distant second spot behind China in the apparel export segment.