A recent poll of 2,000 Americans conducted by Slickdeals and OnePoll revealed, the expenditure of average, American on impulse buys has increased by18 per cent to $182.98. Nearly 72 per cent respondents reported buying something impulsively during the pandemic positively affected their mood. The top items that Americans ought impulsively during this period included cleaning supplies, hand sanitizer and toilet paper. Around one in four consumers also reported buying something as a treat that they've had their eye on for a while. Nearly one in five impulsively purchased a new video game console, with 22 percent purchasing clothing and 18 percent spending on home improvement.
According to the results, more than half of Americans polled credited impulse buying with actually saving them money in the long run. When impulsively shopping, 52 per cent respondents said they typically take advantage of a deal rather than buying at retail price.
While the majority of impulse buys tend to be for oneself, getting things for their children was also a top response, with gifts for friends, and their partner scoring high marks as well. Nearly one in five say they impulse spend on their pet. Since the pandemic began, 46 percent reported ordering online groceries for the first time, with 47 per cent trying a new streaming service and 35 per cent being a first-time customer with a restaurant delivery app. Nearly 71 per cent revealed their plans to continue shopping online even after the stay-at-home order is lifted for them.