Hugo Boss is launching an innovative recycled polyester yarn, ‘NovaPoly,’ co-developed with its suppliers Jairen Chemical Recycling and NBC LCC.

Hugo Boss holds the trademark and exclusive usage rights for this yarn for the first year. As a part of its ‘Boss The Change’ initiative, the company will launch the first Boss Green products featuring NovaPoly globally in October 2025. The yarn will be licensed across the broader fashion sector in the future.

While initially available exclusively for the Boss and Hugo brands, the company is actively developing a licensing model to make this innovative fiber accessible to a wider range of industry partners going forward. NovaPoly is manufactured using textile waste collected from both clothing production and post-consumer sources. It includes a natural additive designed to mimic the natural behavior of fibers in the environment, making it degradable. This innovation is a key component of Hugo Boss’ strategic goal to combat microplastics, a central pillar of the company’s sustainability strategy. NovaPoly complements the brand’s existing efforts to develop alternatives to traditional polyester and polyamide fibers, building on previous collaborations like the partnership with HeiQ AeoniQ.

Products incorporating NovaPoly will be available online, in Boss stores, and at select wholesale retail partners worldwide beginning in October 2025. As part of the Spring/Summer 2026 collection for Boss Green, the yarn will be integrated into specific performance wear pieces.