Swedish brand H&M Move is launching the new SoftMove pilates collection for Summer 2025 Season. Featuring clean-lined, feminine sets and accessories, this collection is specifically designed for sculpting and toning practices. It aims to offer gentle support, helping users cultivate strength, resilience, and a radiant glow.
Emphasizing slow, intentional workouts that promote a deep sense of well-being, the collection offers a feeling of calm confidence through designs created for optimal comfort and freedom of movement, both on and off the mat, during the high summer months.
Crafted with refined simplicity, the collection is made with the softest and lightest performance materials to keep customers cool even on the warmest days, says Marie Fredros, Head - Design at H&M Move. The range also includes training essentials, such as an insulated water bottle and ankle weights, that are easy to throw in our new mesh bag and go, she adds.
The collection includes a SoftMove bra in deep black with graceful, scallop-edge trims, reminiscent of a scallop shell. This can be perfectly paired with matching hotpants or flared leggings. The scallop-edge design also reappears on a yoga mat, adding an artful touch to the studio essential. Another notable piece is the twisted training bra in supple SoftMove fabric, designed to make an effortless statement on its own or layered under the new knot top or T-shirt.
The collection also introduces versatile sets of SoftMove bras and cycling shorts available in a timeless palette of black, clean white, grounding clay, and a vibrant hint of pistachio. These pieces can be seamlessly mixed and matched for a personalized look. The new pistachio hue is also featured on a spaghetti-strap playsuit, combining effortless chic with everyday ease.
