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H&M highlights denim diversity in new apparel collection

‘Denim for All’ is H&M’s latest initiative and to launch the Spring season the retailer is putting up an apparel line that encompasses global denim diversity. H&M has announced its new ‘Denim for All’ collection, a line-up that features coloured jeans, new silhouettes and versatile pieces for individual styling. The collection, which will be displayed in H&M stores worldwide and on this month, retails from $24.92 to $78.40 and features jeans, jackets, dresses and other core garments made with denim.

An international campaign, featuring influencers Adonis Bosso, Anaïs Gallagher and Suki Waterhouse, compliment the collection and are looking at inspiring consumers to wear denim as per their own wardrobe preferences. Pernilla Wohlfahrt, H&M’s head of design says, “At H&M, we believe denim is for everybody. This spring is all about wearing denim your own way, with fresh cuts and colours for all. And we’re in love with double denim.” For women’s wear, the collection features new denim suggestions for Spring. Outerwear, including blush pink and yellow jean jackets are available to pair with various denim pants, including boyfriend and skinny jeans.

Core denim details, like fades, tears and signature stitching, appear in each collection garment. Some of the collection’s jean jackets will also feature details like embroidery, patches and pearls so consumers can create a more personalised look. The collection’s men’s wear, teen apparel and kid’s wear also provide an added twist to denim. For men’s, the collection features distressed denim jackets and jeans. Denim for teenage girls takes a vintage flavour and includes denim slip dresses and patchwork denim jackets. For kids, faded styles provide versatility for school and play.