Gordon Brothers, the global advisory, restructuring, and investment firm, has acquired Laura Ashley brand, archives, and related intellectual property from the Laura Ashley group’s UK administrators.
As new owners of the brand, Gordon Brothers will partner with management to evaluate several go-to-market strategies for the business, some of which could include retaining a streamlined portfolio of retail stores in key markets within the UK and Ireland. Gordon Brothers intends to place a strong emphasis on building e-commerce, developing more strategic wholesale relationships, and expanding the portfolio of licensees and franchisees globally.
Founded in 1953 by husband and wife team Bernard and Laura Ashley with an eye for delivering quintessentially British goods with a modern flair, the brand developed a passionate following which has allowed it to maintain its relevance regardless of the way the winds of fashion have blown. More recently, the brand expanded globally with outposts in markets as varied as South Korea, the Ukraine, the United States, and Japan.
Gordon Brothers’ Brands division values, acquires, restructures, and invests globally in underleveraged, distressed, or dormant intellectual property to help revive and reimagine some of the world’s most iconic brands.
