Good On You, a consumer-facing platform that assesses brands based on their impact on people, planet and animals, has granted 4 out of 5 overall ratings to denim brand Kings of Indigo. The brand was also informed about its potential areas for future development. It has already started putting in efforts to improve in these categories. The company plans to adjust workers’ wages by 2021 to account for the cost of education and savings. It also aims to obtain a 2020 sustainability report that will continue research on living wages, request detailed opening costing from suppliers and participate in the Fair Wear living wage incubator 2.0 in order to achieve its goal.

Kings of Indigo has been certified by the Global Organic Textile Standard (GOTS), OEKO-TEX, OCS100 and GOTS. Its latest sustainability report also highlights its initiatives to reduce energy consumption. Out of the 82 jeans styles in the company's S/S ’20 collection, half are measured to have very low impact on the environment.