Go Sport expects a return to profit in 2023 after 17 years of losses.

The sporting goods retailer, based in France, was bought by Hermione People & Brands from the Rallye group in late 2021 for a symbolic one euro. It has 2160 employees. The retail chain has 223 stores, 80 of which are owned by the company.

Go Sport is a retailer of sports goods catering to women, men and children. The company offers sports outfits, gym equipment, bicycle, jersey and track pants, thereby providing a one-stop shop for sports accessories.With a 16 percent market share in its home country of France, Go Sport is that country’s second largest sporting goods retailer. Go Sport has established itself as a seller of major brand names while also promoting its own labels, Go Sport, for its sporting goods, and Wannabee, for its sports-related clothing.

Go Sport’s own label sales account for less than 20 percent of its sales. Go Sport will step up its number of new store openings to as many as 30 new stores per year. Targeting primarily midsized cities, the average Go Sport has roughly 1,500 square meters of selling space. Go Sport also has been targeting international growth.