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GEG appoints Felipe Garcia Alvarez as new CEO of Zalora

  

A leading online fashion and lifestyle destination across Latin America, Southeast Asia and Australia/New Zealand, the Global Fashion Group (GFG) has appointed Felipe Garcia Alvarez as the new Chief Executive Officer (CEO) of its e-commerce platform Zalora. He is slated to join the company at the beginning of September.

Alvarez brings over two decades of extensive experience to Zalora, with a proven track record in e-commerce, digital transformation, and the fashion industry across Europe, Southeast Asia, and the Middle East. His previous leadership roles include serving as CEO of Namshi following its acquisition by Emaar Malls. He also held the position of Executive Vice President-Fashion Fashion, Lazada, and spent four years at Amazon.

At Amazon, Alvarez played a key role in establishing the first centralized EU category team for consumer operations before going on to lead the UK Fashion Division. His ability to drive profitable growth and navigate business transformations in the e-commerce fashion and retail sectors across diverse regions will be invaluable as Zalora continues its own transformation journey.

Christoph Barchewitz, CEO, GFG, opines, with his strong focus on enhancing the brand’s assortment, elevating customers’ experiences, and adapting marketing strategies, Alvarez will help lead Zalora's transformation.

Alvarez adds, one of the most well-known and loved fashion and lifestyle e-commerce platforms in Southeast Asia, Zalora offers unlimited opportunities to connect consumers with world of fashion.

Global Fashion Group operates three key e-commerce platforms: Dafiti, Zalora, and The Iconic. These platforms connect an extensive assortment of international, local, and private label brands to 800 million consumers, empowering them to express their true selves through fashion. GFG aims to provide seamless and inspiring customer experiences, driven by a blend of art, science, and unparalleled local knowledge. The company's vision is to be the premier fashion and lifestyle destination in LATAM, SEA, and ANZ, while maintaining a commitment to responsible practices that benefit both people and the planet.

 
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