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Gap launches B2B program for supply of non-medical masks


Gap Inc has launched a B2B product program to supply large organizations reusable, non-medical grade cloth face masks for their employees as they return to work. These masks are made with triple-layer cotton and comfortable ear straps designed per Centers for Disease Control and Prevention guidelines. They are available in a variety of colors like brown, red, navy, and shades of pink and green with an option to add a custom logo. These masks are sold in packages of five.

Gap has already sold 10 million non-medical grade face masks to employers, including the City of New York, the State of California, Kaiser Permanent and a leading consulting firm. This is in addition to the sourcing of millions of non-medical masks and other personal protective equipment (PPE) for the healthcare sector during the pandemic, and production of cloth masks that Gap Inc.’s brands are selling to consumers.

The company’s brands are also donating 200,000 masks to community organizations and causes that help those in need. In May, it signed its first ever multi-brand licensing agreement with IMG to deliver cross-category product extensions with a focus on the brand’s casual, American style that includes support for Gap Kids and babyGap.